DreamWalk Ideas

DreamWalk Ideas

• Fast Food

• Restaurants

• Bars / Pubs / Clubs

• Food & Beverage Manufacturers

• DVD Rentals (online)

• Movie or Music Download Sites

• Video Game Publishers

• Magazine Publishers

• Car Manufacturers

• Trade Shows / Expos

• Realtors / Real Estate

Need More Ideas?

Visit the DreamWalk user forum and see what has worked for other DreamWalkers.


ONE TICKET How often do you go to the movies alone? Give away a ticket to just about anything and you'll get an average of at least one paying customer per free entry. Plus, think of what they'll buy once inside
GIFT CERTIFICATES Everyone loves a gift certificate. Giving away just a few dollars worth of credit in your store can attract shoppers who'll spend ten times that amount. Try it and see for yourself!
PRODUCT SAMPLES If your new product needs to be seen (or tasted) to be believed, try giving away small samples. If people like it they'll buy it again in the future. Get them hooked and you've got a customer for life!
EVERYDAY ITEMS By giving away things people use every day, you can change their shopping habits. Giving away one common grocery item might be enough to persuade price-concious shoppers to switch supermarkets.

Fast Food

Prize Format: Redemption Method: In-store

By placing low value food prizes on the DreamWalk map outside your store locations you will attract customers into your stores where you have a great opportunity to up-sell them.

EXAMPLE: Burger Bros. creates a “Free Fries” campaign whereby they place five thousand prizes of a free small fries on the DreamWalk map around the actual physical locations of Burger Bros. stores. Users must physically go to or already be in the vicinity of a Burger Bros. store to collect a Free Fries prize. A DreamWalk user walking past a Burger Bros. store might receive a DreamWalk alert on their Mobile Phone telling them they have just walked into a Free fries, would they like to pick it up or ignore it? They click “pick up free fries”, they physically walk into Burger Bros. to collect it and buy a burger and Coke while they are there. What could be simpler?

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Restaurants

Prize Format: Instant Prize

Redemption Method: In-store

Try placing free appetizer on the DreamWalk map in high traffic areas around your town or city. When mobile users come in to redeem their free appetizer they will most likely bring at least one paying companion, plus you can up-sell them on main meal, drinks, deserts etc.

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Bars / Pubs / Clubs

Prize Format: Instant Prize

Redemption Method: In-store

Place free drinks or free cover charges on the DreamWalk map in the area surrounding your bar. Mobile users who come in to redeem their free drink will undoubtedly bring other paying customers and will probably end up drinking more than just the Free drink.

You could even use this method to steal clients from your competitors by placing Free Drink prizes outside their bars on the DreamWalk map. It’s just like having promo girls outside every bar in your city.

NOTE: Please check your local laws regarding alcohol promotions.

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Food & Beverage Manufacturers

Prize Format: Instant Prize

Redemption Method: E-Mail

Giving away samples of your product is a very effective form of marketing. It enables potential customers to try your product risk-free, and if they like it there is a good chance they will buy it in the future. Also by using the Email prize redemption method, you can build a mailing list and send them other promotions and incentives.

Another way to build your brand is by giving away promotional materials such as caps, stickers and t-shirts with your logo on them. Again, use the E-mail redemption method to build your mailing list.

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Theatres / Cinemas

Prize Format: Instant Prize

Redemption Method: In-store

EXAMPLE: ABC Theatres are playing the film “Spiderman 3” at 250 locations around the United States. ABC place a Spiderman prize point on the DreamWalk map outside every ABC theatre playing the film. A condition can be included stating that the free tickets are only usable on Tuesdays, the slowest days at ABC. A user might go to an ABC theatre on a Tuesday afternoon to collect the free Spiderman ticket and immediately walk inside to redeem it and check playing times. They decide to go to the six o’clock screening and they purchase an additional ticket for their friend on the spot. As a result of the DreamWalk Campaign, that night the theatre is packed with customers who would have normally stayed home. Most of them buy popcorn and bring friends, turning a typically slow Tuesday night into busy and profitable one.

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Record Labels

Prize Format: Instant Prize

Redemption Method: Email Redemption

Place free song downloads on the DreamWalk map in high traffic areas and outside music stores. To redeem and download the free song, you can send the user a promo code for use on the artists iTunes page. If they like the free song they can then purchase the album online from iTunes or from the nearby record store. NOTE: Major Label artists only at this stage.

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Concerts & Events

Prize Format: Collector Stamp

Redemption Method: Email

Place a limited number of free tickets, backstage passes or VIP passes on the DreamWalk map outside your venue a week prior to the event. Use the collector stamp prize format so mobile users must visit the venue repeatedly to collect the stamps. This way, not only is your potential audience seeing ads for your event on their mobile phone screens, but they are also seeing the posters and signs at the actual venue. By the day of the event, mobile users who weren’t lucky enough to collect all the stamps and receive a free ticket are highly likely to buy a ticket because your DreamWalk campaign has built up excitement around the event.

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DVD Rentals

Prize Format: Instant Prize

Redemption Method: In-store

Try placing free popcorn or candy bars on the DreamWalk map outside your stores. This will attract customers into your store and once inside they will probably rent a movie before leaving. While the “conditions” feature in DreamWalk doesn’t allow you to require the user to make a purchase to redeem their prize, you could add the condition that the user must be a member at your video store, a great way to recruit new members.

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DVD Rentals - Online

Prize Format: Instant Prize

Redemption Method: Digital Download

Place free DVD rentals or trial subscriptions on the DreamWalk map in high traffic areas or near video stores. To redeem the Free rentals the user is redirected to your mobile website where they can create an account and begin renting DVDs. Please note. DreamWalk terms do not allow you to require Credit Card details for prize redemption.

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Movie or Music Download Sites

Prize Format: Instant Prize

Redemption Method: Digital Download

Place free downloads on the DreamWalk map in high traffic areas. By requiring the user to create an account before redeeming the free download you are collecting valuable contact information for your mailing list as well as signing up potential repeat customers.

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Video Game Publishers

Prize Format: Instant Prize

Redemption Method: Digital Download

Give away demo versions of your games by placing prize points on the DreamWalk map at locations with heavy youth traffic such as schools, malls and universities.

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Magazine Publishers

Prize Format: Instant Prize

Redemption Method: Email

Try giving away Free issues of your magazine by placing prizes on the DreamWalk map in high traffic areas relating to your magazine subject. E.g. Near popular basketball stadiums for a basketball related magazine. If the reader likes the Free issue they may subscribe to it and if not you have their valuable details for your mailing list.

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Auto Services

Prize Format: Instant Prize

Redemption Method: In-store

If you are a mechanic, sell new tyres, or offer any type of auto related service you can benefit from using DreamWalk. Try placing Free wheel alignments on the DreamWalk map in high traffic locations. Customer will come in for the free wheel alignment giving you the chance to sell them a new set of tyres. Mechanics could give away Free safety checks where they can assess the safety of the car then offer to fix any problems in return for payment. You could end up selling the customer anything from new brake pads, tyres, spark plugs to a full service, all for the cost of a quick safety check.

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Car Manufacturers

Prize Format: Treasure Hunt

Redemption Method: In Store

As a part of your new car launch, give away a free car on DreamWalk. By using the treasure hunt prize format and placing the starting point at a major dealership you could have thousands of mobile users visiting the dealership and seeing the car up close and in person. By placing the treasure hunt clues in extremely inaccessible locations such as deserts, oceans, mountain tops etc. you can make it very challenging for users to collect the clues, thereby drawing out the campaign and creating a race for the prize.

Alternatively, place clues at various dealerships across the country so mobile users must go into numerous showrooms and see the car over and over again. You can still make your clues difficult to solve thereby extending the duration or the campaign. Use your DreamWalk campaign to create a free media buzz. DreamWalk even helps out by releasing press releases to the media whenever there are items of high value placed on the map.

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Trade Shows / Expos

Prize Format: Instant Prize
Redemption Method: In-Store

Place low value giveaways such as hot dogs or sample bags on the DreamWalk map outside your venue. Mobile users walking by will walk into your prizes then enter the trade show to redeem them.

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Realtors / Real Estate

Prize Format: Instant Prize
Redemption Method: In-Store

If you are having an open-home, try placing free glasses of champagne or appetizers on the DreamWalk map around the location of your open-home to attract people to the house. Also try placing the same free items at the business addresses of well known realtors in the local area.

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